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Case Studies
Vara

DAS IS GETTING US WAY MORE TRAFFIC THAN OUR PREVIOUS VENDOR!

GOAL:

Vara Chevrolet, a new and used dealership in San Antonio, Texas, needed a better digital marketing technology partner to increase customer traffic, respond to customer inquiries, and increase email campaign engagement.

SOLUTION:

  • Lead Response Technology that responds to internet leads 24/7 within minutes and reactivates older prospects automatically, allowing the on-site team to focus on walk-in traffic. The AI-powered technology integrates with the dealer’s CRM and sends emails to prospects to showcase vehicles of interest, alternative options, price, and payment information.
  • Conquest Emails designed to engage new customers through hyper-targeted email technology that reached thousands of car shoppers with a 20% open rate. This allowed the Vara Chevrolet team to target specific customer criteria, such as active shoppers or buybacks, resulting in the sale of five vehicles to brand-new customers.
  • AI-Powered Chat technology that engages car buyers, asks and answers qualifying questions, captures lead information, texts the customer on behalf of the dealership and converts leads 24/7.

More case studies

20,379
Email campaign views
153
Chat conversations

"Digital Air Strike understands our needs as a dealership. The team is dedicated to helping us achieve results, listens intently, and helps us find solutions."

Sterling Kia
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400
New Car Leads
200
Used Car Leads
3,600
Smart Follow Emails
30
Sales Leads Reactivated

“We can’t respond to customers 24/7 without Digital Air Strike, especially on Sundays when our store is closed because of New Jersey mandates. Since we’re closed as much as we’re open, Digital Air Strike fills in those holes. The most important thing is that it keeps us top of mind with our customers 24/7.”

Bill Camastro
General Manager
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20,379
Email campaign views
153
Chat conversations

"Digital Air Strike is essential to my dealerships. We continually do more with them each year."

Matt Johnson
Owner
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100
Vehicle Sales Influenced
$652,727
Sales Revenue Influenced
1,472
Service ROs Influenced
413,068
Service Revenue Influenced

“We love being able to unify the message for a more personalized experience that’s more tailored to each customer. People are obviously engaging with the emails, which are working, and responding by buying new vehicles and coming in for service. The personalized content is built really well and seems native to our dealership. Being able to do all of this with one company in one dashboard makes my job easier and makes me feel better about providing the fun storytelling we want customers to read. We also love we got an average 41% open rate between our five email campaigns.”

Allison Alvarez
Marketing Director
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